Industry Briefing:
How 2026 Market Dynamics will Affect Partnerships Between Districts and Vendors
Developing meaningful partnerships with districts requires vendors to have a nuanced understanding of how the challenges districts are navigating actually shape their priorities and decisions, and how that impacts how they approach ed-tech partnerships.
In this industry briefing, Joe Ayala, Director of Information Technology, Santa Clara Unified School District, CA, and Trina Reaves, Director of STEM and Innovation, Clayton County Schools, GA, discuss how the current market dynamics are impacting their expectations of vendors striving to support similar districts. Watch the full replay below:
This session is just the first step
You can continue the conversation with your K-12 ed-tech peers as a member of the Ed-tech Leadership Collective. Join the discussion as we unpack how to apply these market insights. Engage with your peers in:
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Monthly peer group meetings with functional peers (sales, marketing, customer success, or product)
- Asynchronous discussion threads
- Cross-functional Collective Conversations events
- Membership directory for one-to-one connections
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